Making and Marketing Your Album - Keys to Success with Judy Wexler at California Jazz Conservatory

You are making an album because you're an artist who wants to share your vision. YouÕre ready to invest a lot of time, energy, heart & soul Ñ and money Ñ in your project, and you want to make sure it gets the maximum possible exposure. The fact is, making and distributing an album is both an artistic venture and a business. Your marketing plan begins the moment you commit to making a new album. In this seminar, we explore the recording business from soup to nuts and the choices you can make right from the start to make sure your project is successful. WeÕll discuss topics like budgeting, choosing repertoire, working with a producer, DIY vs...

read more

You are making an album because you're an artist who wants to share your vision. YouÕre ready to invest a lot of time, energy, heart & soul Ñ and money Ñ in your project, and you want to make sure it gets the maximum possible exposure. The fact is, making and distributing an album is both an artistic venture and a business. Your marketing plan begins the moment you commit to making a new album. In this seminar, we explore the recording business from soup to nuts and the choices you can make right from the start to make sure your project is successful. WeÕll discuss topics like budgeting, choosing repertoire, working with a producer, DIY vs. being on a record label, the ins and outs of publicity and radio promotion, digital vs. physical distribution, website design and platforms, social media marketing, and much more. Judy Wexler has headlined jazz festivals and major clubs nationally and internationally. She has released four CDs which have all topped the national jazz radio charts as well as garnering critical acclaim in Downbeat, and a profile on NPR. Judy has also parlayed her success and knowledge of the music industry into a respected public relations and marketing company, Mouthpiece Music.

show less